AI Insights · Timothy · January 2025
Top Beauty Retail Apps in Bulgaria on Android: Q4 2024 Insights
Explore the performance trends of the leading beauty retail apps on Android in Bulgaria during Q4 2024, with data from Sensor Tower.
In the fourth quarter of 2024, the top beauty retail applications on the Android platform in Bulgaria showcased varied performance trends. Here’s a closer look at how these apps fared according to data from Sensor Tower.
Mein dm experienced a notable increase in weekly downloads, peaking at around 7.6K in mid-December. The app's weekly active users also saw a substantial rise, reaching approximately 146.5K in the same period.
Notino: perfumes and cosmetics saw its weekly downloads surge to about 8.3K in early December. Active users increased steadily throughout the quarter, climbing from 35.3K to nearly 50.8K by mid-December.
Douglas.BG had fluctuating download numbers, with a peak of approximately 2.4K in the second week of December.
MAKEUP - Beauty without limits showed a consistent increase in weekly active users, starting from 390 and reaching over 2K by the end of December. Weekly downloads remained steady, with numbers hovering around 600.
Oriflame maintained stable download rates, with slight fluctuations between 230 and 330 downloads weekly. Active users showed a gradual increase, ending the quarter at around 4.1K.
These insights highlight the dynamic landscape of beauty retail apps in Bulgaria. For more detailed analytics and insights, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2025